How To Prepare For Your First Branding Shoot
Launching a business or revamping your personal brand? A branding shoot is one of the smartest investments you can make to stand out online. But many first-timers feel unsure about how to prepare. As a branding photographer based in Central Alberta, I’ve guided dozens of entrepreneurs through this process. Here’s a step-by-step guide to help you plan with confidence.
1. Define the Purpose of the Shoot
Start with the why. Are these photos for a website relaunch, your LinkedIn profile, or social media content? Knowing the end use helps shape everything from the setting to the vibe. A local artist’s shoot will look different than a lifestyle blogger’s.
Pro tip: Make a mood board on Pinterest with poses, colours, or props you love.
2. Choose a Location That Tells Your Story
Min @ Whitemud Park Bridge
Edmonton offers a rich variety of photo shoot spots. For modern, clean looks, coworking spaces like Homestead or Work Nicer work beautifully. Prefer a cozy, creative vibe? We could shoot at a local café like Liberta Coffee Lab or in your home office.
Locations matter not just for aesthetics, but for how “on-brand” they feel. I always help clients choose a spot that matches their tone and audience.
3. Plan Your Outfits
Aim for 2–3 outfits that reflect your personality and align with your industry. Neutral tones, simple patterns, and layering pieces work best. Avoid overly trendy items that may date your images quickly.
Bring accessories like glasses, notebooks, coffee mugs, or tools of your trade — anything that gives your audience a sense of you.
4. Prepare with Intention
A few days before the shoot:
Get a haircut or trim facial hair if needed
Iron your outfits
Drink water, get good sleep — it truly shows on camera
Pack a bag with makeup touch-up items, water, and any props
Final Thoughts
Your branding shoot isn’t just about looking good — it’s about creating visuals that resonate with your audience and reflect your story. Whether you’re a coach, creative, or business owner in Edmonton, a little planning goes a long way. If you’re ready to book or have questions, I’d love to help you build something beautiful.